search
Home > Reno jobs > Reno management/professional

Posted: Saturday, February 3, 2018 4:00 PM

**ESSENTIAL DUTIES AND RESPONSIBILITIES:**include the following. Other duties may be assigned.
* The Database Director is responsible for the development and implementation of database marketing initiatives that serve to attract new customers as well as maintain and retain existing customers.
* The Databases Director executes all aspects of data related activities and administers the production of direct mail and player lists.
* Oversees all database marketing projects to ensure accuracy and integrity of all offers, customer lists and customer records. Evaluates and inputs all marketing customer list requests.
* Evaluates effectiveness of database marketing efforts and makes recommendations.
* Assists in the development and execution of effective prospect and retention marketing programs for the property.
* Maintains current operating knowledge of necessary system functions to effectively coordinate database marketing projects.
* Accurately tracks redemptions of all database marketing programs.
* Produces timely analysis reports to determine profitability of Database Marketing programs.
* Adheres to all regulatory, company and department policies and procedures.
* Responsible for assisting in developing in accordance with established policies, procedures and controls.
* Assist in the research, analysis and development of new systems for revenue growth throughout the casino environment.
* Works with multiple departments to monitor and identify areas in which IT systems can be implemented to reduce labor costs, increase customer satisfaction, and increase revenue.
* Researches competitor s usage of technology, as well as new technologies that may be of interest to the casino.
* Develop queries and procedures to extract and communicate required information.
* Utilize MS Access, MS Excel, Cognos, Oracle or another SQL client to add functionality to developed systems.
* Use existing databases to create reports and answer key questions about guest activity such as inquiries regarding demographics, profitability, program redemption, etc.
* Assists in the creation of Return on Investment spreadsheets.
* Assist and participate in marketing functions as required.
* Assists in developing databases marketing plans and budgets.
* Ability to work with minimal supervision, be detail and result-oriented, maintain a high level of accuracy and integrity, and have excellent time management skills.
* Maintains confidentiality of customer information.
* Ability to read, analyze and interpret financial reports and marketing analysis reports.
* Work closely with related departments to manage and utilize the customer databases to consistently yield the most profitable mix of business.
* Develop, provide and utilize data driven decisions and efficient data extraction.
* Provide solid project management skills to manage multi-faceted, complex direct-marketing programs with both internal and external vendor/agencies.
* Performs other related duties as assigned.
* Works closely with Slot Departments/Hosts, Players Club, F&B;, IT, Accounting and direct mail vendors.
* Analyzes customer and group trends and provides monthly reports.
* Coordinates the data production of all direct mail pieces and ensures that vendor/support is equipped with all of the data related information necessary.
* Provides training as assigned for employees. Provides systems training related to promotions, special events and on-going promotions.
* Fields patron complaints when they become issues or inquiries.
**QUALIFICATIONS:**
To perform this job successfully, an individual must have a track record of performing each essential responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
**EDUCATION/EXPERIENCE**
Bachelor s degree in Marketing or Information Technology and/or appropriate database marketing/casino experience; or, equivalent combination of education and experience.
**REQUIREMENTS:**
* Thorough knowledge and understanding of player tracking and analysis system.
* Experience with quantitative analysis and/or statistics, including one year experience in programming languages (C++, Visual Basic, Java and SQL) helpful along with experience using relational databases (Access, SQL Server), Showcase and general financial analysis.
* Excellent organizational skills; experience with Microsoft Office programs; superior oral, written and interpersonal communication skills; ability to function both independently and in a team-oriented unit. Excellent project management and communication skills required. Must have intermediate MS Excel, Access, Word and PowerPoint skills.
* Must have well rounded marketing and customer relations skills.
* Ability to develop and implement, as well as provide training for new programs initiatives.
* Proficient in computers, including database applications, e-mails and Internet.
* Knowledge of applicable law, regulations, rules, procedures and administration if preferred.
* Excellent interpersonal skills and the ability to quickly evaluate alternatives and decide on a plan of action.
* Ability to make presentations both written and oral.
* Must be able to meet with various outside agencies and vendors on a professional level.
* Ability to communicate with Team members and guests.
* Ability to be a TEAM player.
* Ability to successfully fulfill the pre-employment process.
* Ability to work flexible shifts and days of the week including holidays.
* Ability to obtain and maintain all necessary licensing.
**PRODUCTIVITY & PROFITABILTY EXPECATIONS:**
* Relating ideas for improvements.
* Knowing, understanding and complying with established Company and departmental policies and procedures.
* Ensuring your work place is hazard-free.
* Informing your supervisor of all pertinent information and reporting any irregularities to the Company.
* Being proficient and accurate in all job duties and taking advantage of opportunities to improve your job knowledge and performance.
* Adhering to the established work schedule.
* Cooperating with all departments during investigations if required.
* Maintaining an orderly, clean, and attractive working area.
* Maintaining a constant awareness of safety and accident prevention, performing all job duties in the safest possible manner, and immediately notifying the supervisor and completing an accident report if a personal accident does occur.
* Performing other duties as requested or assigned.
*Location:* GSR&C;
*Age Requirement:* Must be 21 years or Over
*# of openings:* 1

Source: http://www.jobs2careers.com/click.php?id=4625998160.96


• Location: Reno

• Post ID: 40450552 reno
reno.backpage.com is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider. © 2018 backpage.com